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Powerful Copywriting Elements

Twenty-three elements to consider when writing advertising copy.

  1. Font
  2. First Sentence
  3. Second Sentence
  4. Summary Paragraph
  5. Product Description
  6. New Features
  7. Technical Explanation
  8. Anticipate Drawbacks
  9. Address Drawbacks
  10. Gender
  11. Clarity
  12. Clichés
  13. Rhythm
  14. After-Sales Service
  15. Real-Life Scenarios
  16. Trial Period
  17. Price Comparison
  18. Product Testimonials
  19. Price
  20. Product Summary
  21. Avoid Long-Windedness
  22. Ease of Ordering
  23. Call to Action

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